The Advertising Effects of Typotecture: Associated Learning Factors and Emotions

Author:

Mak Man-Yee,Ho Amic G.

Publisher

Springer International Publishing

Reference27 articles.

1. Janser, A.: Typotecture: typography as architectural imagery = Typotektur: Typografie als architektonische bilderwelt. Museum für Gestaltung Zürich, Plakatsammlung, Zürich, Switzerland (2002)

2. Panksepp, J.: At the interface of the affective, behavioral, and cognitive neurosciences: decoding the emotional feelings of the brain. Brain Cogn. 52, 4–14 (2003)

3. Izard, C.E.: Emotion Theory and Research: Highlights, Unanswered Questions, and Emerging Issues. Annu. Rev. Psychol. 60, 1–39 (2009)

4. Carlson, J.G., Hatfield, E.: Psychology of Emotion. Harcourt Brace Jovanovich, San Diego (1992)

5. Barry, A.: Perception theory. In: Smith, K., Moriarty, S., Barbatsis, G., Kenney, K. (eds.) Handbook of Visual Communication: Theory, Methods, and Media, pp. 45–62. Lawrence Erlbaum, Mahwah (2005)

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