An Empathetic Elucidating on Females Merchandising Behavioural Approach

Author:

Jagannathan K.,Madhusudhanan R.,Opika K.,Sridevi G.,Sowmya K. R.,Krithika J.

Publisher

Springer Nature Switzerland

Reference8 articles.

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2. El-Bachir, S.: The influence of the store atmosphere on the consumer behavior. Mediterr. J. Soc. Sci. 5(8), 229–235 (2014). MCSER Publishing ISSN 2039-2117

3. Greeshma, A.: A study on the purchasing behaviour of male and female consumers in Kannur District. SSRG Int. J. Econ. Manag. Stud. 3(12), 23–27 (2016). ISSN: 2393-9125

4. Ndengane, R.M., Mason, R.B., Mutize, M.: The influence of store atmospherics on customers satisfaction at selected South African retail outlets. Innov. Mark. 17(1), 26–39 (2021). https://doi.org/10.21511/im.17(1).2021.03

5. Panicker, V.B., Mohammad, K.A.: The shopping behaviour of urban women consumers in india for certain products and services. Int. J. Res. Manag. Econ. Commer. 07(12), 107–115 (2017). ISSN 2250–057X

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