1. Adu, H. A. (2009). Ghana: Private higher education on the rise. University World News. https://www.universityworldnews.com/post.php?story=20090626115442537
2. Agbo, S. K. (2017). Social media use and its importance in institutional communication strategy. Ghana Journal of Higher Education Management, 4(1), 31–38.
3. Aikins, E. D., & Adu-Oppong, A. A. (2015). Using public relations as a management tool in tertiary institutions. Asian Journal of Social Sciences, 6(2), 1–16. http://www.onlineresearchjournals.com/aajoss/art/176.pdf
4. Anani-Bossman, A. (2022). Public relations management in higher education institutions: A case study of Ghana. Communicatio, 48(1), 127–157.
5. Austin, E. W., & Pinkleton, B. E. (2015). Strategic Public Relations Management (3rd ed.). Routledge.