Sustainable Digital Marketing and the Digital Supply Chain Management Theoretical Aspects
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-52652-7_22
Reference23 articles.
1. Altamira, M.B., Putri, K.D.A.P., Samudra, R.M.R.T.: The role of creative content in digital marketing strategies in educational institution social media (case study: Instagram of Vocational Education Program, Universitas Indonesia). Proceedings 83, 62 (2022). https://doi.org/10.3390/proceedings2022083062
2. Bermeo-Giraldo, M.C., Valencia-Arias, A., Ramos de Rosas, J.D., Benjumea-Arias, M., Villanueva Calderón, J.A.: Factors influencing the use of digital marketing by small and medium-sized enterprises during COVID-19. Informatics 9, 86 (2022). https://doi.org/10.3390/informatics9040086
3. Bruce, E., Shurong, Z., Ying, D., Yaqi, M., Amoah, J., Egala, S.B.: The effect of digital marketing adoption on SMEs sustainable growth: empirical evidence from Ghana. Sustainability 15, 4760 (2023). https://doi.org/10.3390/su15064760
4. Brzakovic, A., Brzakovic, T., Karabasevic, D., Popovic, G.: Empirical analysis of the influence of digital marketing elements on service quality variables in the small- and medium-sized enterprises sector in the Republic of Serbia. Sustainability 13, 10264 (2021). https://doi.org/10.3390/su131810264
5. Csordás, A., Pancsira, J., Lengyel, P., Füzesi, I., Felföldi, J.: The potential of digital marketing tools to develop the innovative SFSC players’ business models. J. Open Innov. Technol. Market Complex. 8, 122 (2022). https://doi.org/10.3390/joitmc8030122
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