Application of New Technologies in Social Media Analytics: Enhancing User Engagement at Global Universities
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Springer Nature Switzerland
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https://link.springer.com/content/pdf/10.1007/978-3-031-66271-3_45
Reference21 articles.
1. Appel, G., Grewal, L., Hadi, R., Stephen, A.T.: The future of social media in marketing. J. Acad. Market. Sci. 48(1), 79–95 (2020)
2. Lovrec, D.: New technologies and updating of higher education. In: Karabegovic, I., Kovačević, A., Mandzuka, S. (eds.) New Technologies, Development and Application VI: Volume 2, pp. 456–463. Springer Nature Switzerland, Cham (2023). https://doi.org/10.1007/978-3-031-34721-4_49
3. Bičo Ćar, M., Stupar, S., Šestić, M., Karabegović, I.: Assessment of the readiness of companies for the application of industry 4.0 with the help of an expert system. In: Karabegovic, I., Kovačević, A., Mandzuka, S. (eds.) New Technologies, Development and Application VI: Volume 2, pp. 556–568. Springer Nature Switzerland, Cham (2023). https://doi.org/10.1007/978-3-031-34721-4_60
4. Rutter, R., Roper, S., Lettice, F.: Social media interaction, the university brand and recruitment performance. J. Bus. Res. 69(8), 3096–3104 (2016)
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