Blockchain Application in Luxury Brand Strategy: What Does Blockchain Technology Mean to Luxury Brands?

Author:

Shih Pei-Hsiu,Bick Markus,Murawski Matthias

Publisher

Springer International Publishing

Reference24 articles.

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2. Okonkwo-Pézard, U.: The luxury brand strategy challenge. In: Kapferer, J.-N., Kernstock, J., Brexendorf, T.O., Powell, S.M. (eds.) Advances in Luxury Brand Management, pp. 59–64. Palgrave Macmillan, Cham (2017)

3. Kapferer, J.-N., Michaut-Denizeau, A.: Is luxury compatible with sustainability? Luxury consumers’ viewpoint. J. Brand Manag. 21, 1–22 (2014)

4. Future of Business and Finance;CG Schmidt,2021

5. Paton, E., Friedman, V.: The luxury E-commerce wars heat up. On one side: Amazon. On the other: a new alliance of brands and platforms. Who will win? https://www.nytimes.com/2020/11/29/business/amazon-farfetch-richemont-ecommerce-wars.html

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