1. Xu, X., Li, Q., Peng, L., et al.: The impact of informational incentives and social influence on consumer behavior during Alibaba’s online shopping carnival. Comput. Hum. Behav. 76, 245–254 (2017)
2. Wu, J., Li, Q., Wei, K.: Alibaba’s IT platform and electronic commerce synergy in driving “Singles’ Day”. J. Organiz. Comput. Electron. Commer. 26(3), 193–202 (2016)
3. China Internet Watch: China Double 11 (Singles’ Day) Insights (2012).
https://www.chinainternetwatch.com/tag/double-11/
4. Alizila: By the numbers: 2019.11.11 global shopping festival (2019).
https://www.alizila.com/by-the-numbers-2019-11-11-global-shopping-festival/
5. China Internet Watch: China Double 11 shopping festival statistics 2019: best-selling brands (2019).
https://www.chinainternetwatch.com/29999/double-11-2019/