Factors Affecting Furniture Purchase in Pakistan

Author:

Qureshi Muhammad Fazal,Kamran Asif,Khan M. Ahad Hayat,Desai Mohammad Ahmed

Publisher

Springer International Publishing

Reference29 articles.

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2. Agnihotri, R., Dingus, R., et al.: Social media: influencing customer satisfaction in B2B sales. Ind. Market. Manag. 53, 172–180 (2015). https://doi.org/10.1016/j.indmarman.2015.09.003

3. Al-Salamin, H., Al-Hassan, E.: The impact of pricing on consumer buying behavior in Saudi Arabia: Al-Hassa case study. Appl. Math. Eng. Manag. Techonol. 8(12), 62–73 (2016)

4. Alfred, O.: Influences of price and quality on consumer purchase of mobile phone in the Kumasi metropolis in Ghana a comparative study. Eur. J. Bus. Manag. 5(1), 179–198 (2013). http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.919.9957&rep=rep1&type=pdf

5. Alhadda, A.: The effect of brand image and brand loyalty on brand equity. Int. J. Bus. Manag. Invention 3(5), 28–32 (2014)

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