The Impact of Researchers’ Possessed Skills on Marketing Research Success

Author:

Zamil Ahmad M. A.ORCID,Areiqat Ahmad YousefORCID,Dabaghia Mohammed Nadem,Joudeh Jamal M. M.

Publisher

Springer Nature Switzerland

Reference32 articles.

1. Babin, B.J., d’Alessandro, S., Winzar, H., Lowe, B., Zikmund, W.G.: Marketing Research. Cengage Learning (2020)

2. Cluley, R., Green, W., Owen, R.: The changing role of the marketing researcher in the age of digital technology: practitioner perspectives on the digitisation of marketing research. Int. J. Mark. Res. 62(1), 27–42 (2020)

3. da Fonseca, A.C.R.: Marketing research in the digital era: a comparison between adaptive conjoint analysis methods (2018)

4. Dzhalolovna, M.S.: The role of marketing research in the formation of competitive advantages. JournalNX 6(10), 403–406 (2020)

5. Dzwigol, H.: Innovation in marketing research: quantitative and qualitative analysis (2020)

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