Harnessing the Potentials of Generation Green for Green Marketing Success in Africa’s Emerging Economies-Reference-Cited by-同舟云学术

Harnessing the Potentials of Generation Green for Green Marketing Success in Africa’s Emerging Economies

Published:2021 Issue: Volume: Page:131-149
ISSN:2730-5554
Container-title:Palgrave Studies of Marketing in Emerging Economies
language:
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Author:

Adisa Isaiah,Adeola Ogechi,Oparison Akin

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-73007-9_9

Reference45 articles.

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2. Aman, A. W., Gönel, F., Kaplan, Z., & Karaduman, H. (2018). African emerging economies: The leading economies of Africa in the 21st century. Journal of Economics Library, 5(4), 345–357.

3. Anvar, M., & Venter, M. (2014). Attitudes and purchase behaviour of green products among generation Y consumers in South Africa. Mediterranean Journal of Social Sciences, 5(21), 183–183.

4. Babalola, B. (2020). Nigeria’s millennials are battling a gerontocracy. https://www.gq.com/story/fela-kuti-endsars-police-protests-nigeria

5. Bathmathan, V., & Rajadurai, J. (2019). Green marketing mix strategy using modified measurement scales—A performance on gen Y green purchasing decision in Malaysia. International Journal of Engineering and Advanced Technology, 9(1), 3612–3618.

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