Users Segmentation Based on Google Analytics Income Using K-Means

Author:

La Cruz AlexandraORCID,Severeyn ErikaORCID,Matute Roberto,Estrada Juan

Publisher

Springer International Publishing

Reference30 articles.

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2. Cui, M., et al.: Introduction to the k-means clustering algorithm based on the elbow method. Account. Audit. Financ. 1(1), 5–8 (2020)

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5. Hartigan, J.A., Wong, M.A.: Algorithm as 136: a k-means clustering algorithm. J. R. Stat. Soc. Ser. C (Appl. Stat.) 28(1), 100–108 (1979)

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