Introduction

Author:

Bebersdorf Peter,Huchzermeier Arnd

Publisher

Springer International Publishing

Reference41 articles.

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3. Ben-Jebara, M., & Modi, S. B. (2020). Product personalization and firm performance: An empirical analysis of the pharmaceutical industry. Journal of Operational Management, 67, 82–104. https://doi.org/10.1002/joom.1109

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