Abstract
AbstractCovid-19 has accelerated the digital transformation of cultural institutions. They have tackled the temporary shutdowns of their spaces shaping digital cultural experiences, to go beyond their ‘walls’ and enter their audiences’ homes with the aim of fostering existing relationships or creating new ones. Focusing on Italy, this research poses the question: how has the pandemic changed the design of cultural experiences? The five case studies track the evolution of cultural experiences during the health emergency. The assumption is that the pandemic has shaped the supply side as much as the demand, generating possibilities and scenarios for cultural experiences that could coexist with traditional modes. The cases are selected and interpreted based on a survey conducted from July 2020 to January 2021. The results suggest that online and onsite cultural experiences are converging, with important implications for accessibility and inclusion.
Publisher
Springer Nature Switzerland
Reference32 articles.
1. Arora, P., Vermeylen, F.: Art markets. In: Towse, R., Handke, C. (eds.) Handbook on the digital creative economy, pp. 322–329. Edward Elgar Publishing, Cheltenham (2013)
2. Banks, M., O’Connor, J.: Editorial: art and culture in the viral emergency. Cult. Trends 30(1), 1–2 (2021). https://doi.org/10.1080/09548963.2021.1882063
3. Benhamou, F.: Fair use and fair competition for digitized cultural goods: the case of eBooks. J. Cult. Econ. 39(2), 123–131 (2015). https://doi.org/10.1007/s10824-015-9241-x
4. Benjamin, W.: L’Opera d’Arte nell’Epoca della sua riproducibilità tecnica [Original title: Das Kunstwerk im Zeitalter seiner technischen Reproduzierbarkeit]. Einaudi Editore, Torino (2011 [1935])
5. Betzler, D., Loots, E., Prokůpek, M., Marques, L., Grafenauer, P.: COVID-19 and the arts and cultural sectors: investigating countries’ contextual factors and early policy measures. Int. J. Cult. Policy (2020). https://doi.org/10.1080/10286632.2020.1842383