Trust in International Marketing Relationships: A Retrospective
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Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-17366-0_7
Reference30 articles.
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2. Abdi, M., & Aulakh, P.S. 2017. Locus of uncertainty and the relationship between contractual and relational governance in cross-border interfirm relationships. Journal of Management, 43(3): 771–803.
3. Atuahene-Gima, K., & Li, H. (2002). When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, 66 (July): 61–81.
4. Aulakh, P.S., Kotabe, M., & Sahay, A. 1996. Trust and performance in cross-border marketing partnerships: A behavioral approach. Journal of International Business Studies, 27 (5): 1005–1032.
5. Chua, R.Y.J., Morris, M.W., & Ingram, P. 2009. Guanxi versus networking: Distinctive configurations of affect- and cognition-based trust in the networks of Chinese and American managers. Journal of International Business Studies, 40(3): 480–508.
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