Author:
Kumar V.,Borah Sourav Bikash,Sharma Amalesh,Akella Laxminarayana Yashaswy
Publisher
Springer International Publishing
Reference60 articles.
1. Anderson, P. F. 1982. Marketing, strategic planning and the theory of the firm. Journal of Marketing, 46(2): 15–26.
2. Andersson, U., Gaur, A., Mudambi, R., & Persson, M. 2015. Unpacking interunit knowledge transfer in multinational enterprises. Global Strategy Journal, 5(3): 241–255.
3. Boyd, D. E., Chandy, R. K., & Cunha, M., Jr. 2010. When do chief marketing officers affect firm value? A customer power explanation. Journal of Marketing Research, 47(6): 1162–1176.
4. Buckley, P. J., & Casson, M. C. 1976. The future of multinational enterprise. London: Macmillan.
5. Buckley, P., & Casson, M. 2009. The multinational enterprise revisited: The essential Buckley and Casson. Berlin: Springer.