Postscript: Dispatches from the Front Lines of Consumer Animosity

Author:

Klein Jill Gabrielle

Publisher

Springer International Publishing

Reference34 articles.

1. Arikan, I., & Shenkar, O. 2013. National animosity and cross-border alliances. Academy of Management Journal, 56(6): 1516–1544.

2. Ben Mrad, S., Mangleburg, T.F., & Mullen, M.R. 2014. Do consumers forgive? A study of animosity in the MENA region. Journal of International Consumer Marketing, 26(2): 153–166.

3. Cai, H., Fang, X., Yang, Z., and Song, H. 2012. Implicit Consumer Animosity: A primary validation. Journal of Applied Psychology, 42(7): 1651–1674.

4. Cicic, M., Brkic, N., Husic, M., & Agic, E. 2005. The influence of animosity, xenophilia and ethnocentric tendencies on consumers’ willingness to buy foreign products: The case of Croatia. In 34th European Marketing Conference, 24–27 May, Milan, Italy.

5. Edwards, R., Gut, A.M., & Mavondo, F. 2007. Buyer animosity in business to business markets: Evidence from the French nuclear tests. Industrial Marketing Management, 36(4): 483–492.

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