“Hey, Kids. Who Wants a Shot from the Merch Gun?!”: LEGO Batman as a Gateway Commodity Intertext

Author:

McAllister Matthew P.,LaGroue Jared

Publisher

Springer International Publishing

Reference57 articles.

1. Andersen, S. (2017, September 20). ‘The Lego Ninjago Movie’ review. Seattle Times. From the database NewsBank. Accessed on January 3, 2019.

2. Bainbridge, J. (2017). From toyetic to toyesis: The cultural value of merchandising. In S. Harrington (Ed.), Entertainment values: How do we assess entertainment and why does it matter (pp. 23–39). New York: Springer.

3. Batman Lego Teaser Trailer. (2006). YouTube vídeo. https://www.youtube.com/watch?v=WywgtUdWtx8 . Accessed on January 3, 2019.

4. Bloomberg News. (2017, September 5). Lego cuts 1,400 jobs as sales slump on weak ‘Batman Movie’ toy demand. Advertising Age. https://adage.com/article/cmo-strategy/lego-cuts-1-400-jobs-sales-slump-weak-batman-demand/310340/ . Accessed on January 3, 2019.

5. BoxOfficeMojo. (2017). The LEGO Batman Movie. https://www.boxofficemojo.com/movies/?id=lego2.htm . Accessed on January 3, 2019.

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