Persona Classification of Celebrity Twitter Users
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-030-24374-6_8
Reference37 articles.
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4. Balasubramanian, P., Gopal, A. V., & Reefana, S. (2016). A case study on misleading celebrity endorsements and its impact on consumer behavior. Bonfring International Journal of Industrial Engineering and Management Science, 6(3), 93–95.
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