Publisher
Springer International Publishing
Reference25 articles.
1. Bansal, H.S., Voyer, P.A.: Word-of-mouth processes within a services purchase decision context. J. Serv. Res. 3(2), 166–177 (2000)
2. Brodie, R.J., Hollebeek, L., Juric, B., Ilic, A.: Customer engagement: conceptual domain, fundamental propositions, and implications for research. J. Serv. Res. 14, 252–271 (2011)
3. Carmen, P., Nicolae, P.A.: Email marketing campaigns: the easiest path from organizations to consumers–an exploratory assessment. Ann. Faculty Econ. 1(1), 737–742 (2010)
4. Casaló, L.V., Flavián, C., Guinalíu, M.: The role of satisfaction and website usability in developing customer loyalty and positive word-of-mouth in the e-banking services. Int. J. Bank Market. 26(6), 399–417 (2008)
5. Court, D., Elzinga, D., Mulder, S., Vetvik, O.J.: The consumer decision journey. McKinsey Quar. 3(3), 96–107 (2009)
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献