“Pakistan Without Waste”: Improving the Quality of Life Through Corporate Social Marketing-Reference-Cited by-同舟云学术

“Pakistan Without Waste”: Improving the Quality of Life Through Corporate Social Marketing

Published:2021 Issue: Volume: Page:239-254
ISSN:2213-994X
Container-title:Applying Quality of Life Research
language:
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Author:

Bhatti Hina Y.,Galan-Ladero M. Mercedes,Galera-Casquet Clementina

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-83286-5_14

Reference24 articles.

1. Bhatti HY, Galan-Ladero MM, Galera-Casquet C (2020) The role of corporate social marketing in improving the quality of life of the society: a case study of Coca-Cola Company Pakistan. II IAPNM LATAM Congress on Social Marketing. 9–10 September. Montevideo

2. CCI (2020) Official website. Retrieved from https://www.cci.com.tr/en/our-company/our-geography/pakistan. Accessed 10 Mar 2020

3. CIA – Central Intelligence Agency (2020) Pakistan. The World Factbook. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/. Accessed 15 Aug 2020

4. Coca-Cola Journey (2019) Official website. Retrieved from https://www.coca-colajourney.com.pk. Accessed 10 Mar 2020

5. Coca-Cola Company (2020) Official website. Retrieved from https://www.coca-colacompany.com/. Accessed 10 Mar 2020

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