Analysing the Influence of Public Relations in the Integrated Marketing Communication Process

Author:

Anani-Bossman Albert,Mudzanani Takalani E.

Publisher

Springer International Publishing

Reference63 articles.

1. Anani-Bossman, A. A., & Tella, F. (2017). The use of research by public relations practitioners: A study of selected organisations in Ghana. Communicare, 36(2), 55–74.

2. Bachrach, S., & Lawler, E. (1980). Power and politics in organizations. Jossey-Bass.

3. Berger, B. K., & Reber, B. H. (2006). Gaining influence in public relations: The role of resistance in practice. Routledge. https://doi.org/10.4324/9781410616975

4. Berger, B. K. (2013). Power, as functions and structures. In R. L. Heath (Ed.), Encyclopedia of public relations (Vol. 2: pp. 668–669). Sage. http://dx.doi.org/10.4135/9781452276236

5. Brody, E. W. (1994). PR is to experience what marketing is to expectations. Public Relations Quarterly, 39(2), 20–23.

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