Customer Relationship Management
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-23409-5_6
Reference4 articles.
1. Marcos, J., & Prior, D. D. (2017). Buyer-supplier relationship decline: A norms-based perspective. Journal of Business Research, 76, 14–23. https://doi.org/10.1016/j.jbusres.2017.03.005
2. Palmatier, R. W., Dant, R. P., & Grewal, D. (2007). A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance. Journal of Marketing, 71(October), 172–194. https://doi.org/10.1509/jmkg.71.4.172
3. Payne, A., & Frow, P. (2005). A strategic framework for customer relationship management. Journal of Marketing, 69(4), 167–176. https://doi.org/10.1509/jmkg.2005.69.4.167
4. Wilson, H., Daniel, E., & McDonald, M. (2002). Factors for success in customer relationship management (CRM) systems. Journal of Marketing Management, 18(1–2), 193–219. https://doi.org/10.1362/0267257022775918
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