Author:
van Berlo Zeph M. C.,Stikos Dimitrios
Publisher
Springer International Publishing
Reference43 articles.
1. Aaker, D.A.: Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press, New York (1991)
2. Abels, E.A.M., et al.: Augmented reality-based remote family visits in nursing homes. In: ACM International Conference on Interactive Media Experiences, pp. 258–263 (2021). https://doi.org/10.1145/3452918.3465502
3. Anderson, J.R., Bower, G.H.: Human Associative Memory. Psychology Press, New York (1973)
4. Azuma, R., Baillot, Y., Behringer, R., Feiner, S., Julier, S., MacIntyre, B.: Recent advances in augmented reality. IEEE Comput. Graphics Appl. 21(6), 34–47 (2001). https://doi.org/10.1109/38.963459
5. Bae, S., Jung, T.H., Moorhouse, N., Suh, M., Kwon, O.: The influence of mixed reality on satisfaction and brand loyalty in cultural heritage attractions: a brand equity perspective. Sustainability 12(7), 2956 (2020). https://doi.org/10.3390/su12072956
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献