An Exploration of the Effect of Background Music in Retail Stores on Moroccan Consumers’ Perceptions and Behaviors-Reference-Cited by-同舟云学术

An Exploration of the Effect of Background Music in Retail Stores on Moroccan Consumers’ Perceptions and Behaviors

Published:2022 Issue: Volume: Page:27-50
ISSN:2198-7246
Container-title:Brand, Label, and Product Intelligence
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Author:

Sbai Imane,Bahoussa Abdelaziz,Gerard Chandes

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-95809-1_2

Reference64 articles.

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2. Abrams, D. A., Ryali, S., Chen, T., Chordia, P., Khouzam, A., Levitin, D. J., & Menon, V. (2013). Inter‐subject synchronization of brain responses during natural music listening. European Journal of Neuroscience, 37(9), 1458–1469.

3. Alpert, J. I., & Alpert, M. I. (1990). Music influences on mood and purchase intentions. Psychology and Marketing, 7(2), 109–133.

4. Andersson, P. K., Kristensson, P., Wästlund, E., & Gustafsson, A. (2012). Let the music play or not: The influence of background music on consumer behavior. Journal of Retailing and Consumer Services, 19(6), 553–560.

5. Augoyard, J. F., & Torgue, H. (1995). À l'écoute de l'environnement: répertoire des effets sonores. Editions Parenthèses.

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