Author:
Lux Marian,Rinderle-Ma Stefanie
Publisher
Springer International Publishing
Reference12 articles.
1. Bernard, G., Andritsos, P.: CJM-ab: abstracting customer journey maps using process mining. In: CAiSE Forum 2018, pp. 49–56 (2018)
2. Borisov, A., Wardenaar, M., Markov, I., de Rijke, M.: A click sequence model for web search. In: Research & Development in Information Retrieval, pp. 45–54 (2018)
3. Lecture Notes in Computer Science;CW Günther,2007
4. Harbich, M., Bernard, G., Berkes, P., Garbinato, B., Andritsos, P.: Discovering customer journey maps using a mixture of Markov models. In: Symposium on Data-driven Process Discovery and Analysis, pp. 3–7 (2017)
5. Lemon, K.N., Verhoef, P.C.: Understanding customer experience throughout the customer journey. J. Mark. 80(6), 69–96 (2016)