Coworking and Coliving: The Attraction for Digital Nomad Tourists

Abstract

AbstractThe study facilitates digital nomadism for tourism research and recognizes a unique product offer on the market: the combined coworking and coliving space in compelling or exotic destinations. The aim of the study is to explore the experience of coworking and coliving by digital nomads and identify valuable elements. Qualitative interview data are used to analyse combined coworking and coliving space environments from the perspective of digital nomad tourists. A better understanding of digital nomad preferences may help destinations and business owners to attract digital nomads during and after the pandemic. The study’s findings, perceived advantages and disadvantages of coworking and coliving spaces, may serve as a guideline for targeting digital nomads.