1. Merle, A., Chandon, J.L., Roux, E.: Understanding the perceived value of mass customization: the distinction between product value and experiential value of co-design. Rech. et Appl. en Mark. (English Edition) 23(3), 27–50 (2008)
2. Gilmore, J.H., Pine, B.J.: The four faces of mass customization. Harv. Bus. Rev. 75(1), 91–102 (1997)
3. Wind, J., Mahajan, V.: Issues and opportunities in new product development: An introduction to the special issue. (1997)
4. Franke, N., Schreier, M., Kaiser, U.: The I designed it myself effect in mass customization. Manage. Sci. 56(1), 125–140 (2010)
5. Jiao, J., Ma, Q., Tseng, M.M.: Towards high value-added products and services: mass customization and beyond. Technovation 23(10), 809–821 (2003)