Effects of Platform Values on Consumers’ Willingness to Continue and Subscribe to Metaverse Live-Streaming: With a Moderating Effect of Digital Literacy

Author:

Hou Zhiying,Lim Yet-Mee,Zhang Yu

Publisher

Springer Nature Switzerland

Reference87 articles.

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2. Hatch, A.: The metaverse: definition, examples, retail benefits. https://www.the-future-of-commerce.com/2022/03/02/the-metaverse-definition-examples-retail-benefits/. Last accessed 19 May 2023

3. YEC: Council Post: How The Metaverse Will Reshape E-Commerce Forever. https://www.forbes.com/sites/theyec/2022/01/24/how-the-metaverse-will-reshape-e-commerce-forever/. Last accessed 19 May 2023

4. Herzallah, F.A.T., Alzaghal, Q.K., Al-Sharafi, M.A., Sweis, K.M.H., Hassan, A.I.M.: Online social networks adoption in micro small and medium enterprises: an empirical evaluation using the task-technology fit model. In: Al-Emran, M., Shaalan, K. (eds.) Recent Advances in Technology Acceptance Models and Theories, pp. 273–291. Springer International Publishing, Cham (2021). https://doi.org/10.1007/978-3-030-64987-6_16

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