Greenwashing: How Difficult It Is to Be Transparent to the Consumer—H&M Case Study

Author:

Kaner Gül

Publisher

Springer International Publishing

Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. How Are Consumers Reacting to Brand Sobriety: An Analysis of Perceived Coherence and Message Tone in a Canadian Context;Journal of Promotion Management;2024-08-04

2. Unveiling greenwashing dynamics: exploring the nexus between transparent corporate practices, employee perspectives, and ethical leadership impact;Environment, Development and Sustainability;2024-03-12

3. Greenwashing as a marketing strategy in the fashion industry;7th International Scientific Conference Contemporary Trends and Innovations in Textile Industry – CT&ITI 2024 - zbornik radova;2024

4. Green, green, it’s green they say: a conceptual framework for measuring greenwashing on firm level;Review of Managerial Science;2023-12-02

5. A Greener Claver: A Qualitative Study of Green Marketing Strategies for Sustainable Tourism Industry;International Journal of Advanced Research in Science, Communication and Technology;2023-11-07

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