Online Popularity of Luxury Brands and Its Impact on the Brand Value

Author:

Nadanyiova Margareta,Durana Pavol,Popescu Gheorghe H.

Publisher

Springer International Publishing

Reference30 articles.

1. Aaker, D. A. (2003). Brand building. Brno: Computer Press.

2. Best Global Brands 2018 Rankings. (2019). Interbrand. Available from: https://www.interbrand.com/best-brands/best-global-brands/2018/ranking/ . Accessed April 10, 2019.

3. Bikar, M., & Sedliacikova, M. (2018). The change of the trajectory towards growing economy: The evidence from Russia. Ekonomicko-manazerske spektrum, 12(2), 26–36.

4. Busalim, A. H. (2017). Factors influencing customer engagement in social commerce websites: A systematic literature review. Journal of Theoretical and Applied Electronic Commerce Research, 14(2), 1–14.

5. Chevalier, M., & Mazzalovo, G. (2008). Luxury brand management a world of privilege. Singapore: Saik Wah Press.

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