Analysis of Website Performance Dependence on Global Brand Value

Author:

Gajanova Lubica,Krizanova Anna,Lăzăroiu George

Publisher

Springer International Publishing

Reference38 articles.

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2. Aaker, D. (2016). Brand equity versus brand value: What’s the difference? Aaker on Brands. https://www.prophet.com/2016/09/brand-equity-vs-brand-value/ .

3. Abakumova, J., & Primierova, O. (2018). Globalization, growth and inequality: Testing causality and asymmetries. Ekonomicko-manazerske spektrum., 12(2), 83–95.

4. Content Marketing Institute. (2018). Content management and strategy survey. https://contentmarketinginstitute.com/wp-content/uploads/2018/05/2018-content-management-strategy-survey-research.pdf .

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