Utilizing Degree Centrality Measures for Product Advertisement in Social Networks

Author:

Srivastav Manoj Kumar,Gupta Somsubhra,Priyadharshini V. M.,Som Subhranil,Acharya Biswaranjan,Gerogiannis Vassilis C.,Kanavos Andreas,Karamitsos Ioannis

Publisher

Springer Nature Switzerland

Reference24 articles.

1. Social networking ads. https://www.kaggle.com/datasets/sonalisingh1411/-social-networking-ads/data. Accessed on 10 Oct 2023

2. Top 100 instagram users by followers. https://www.socialtracker.io/toplists/top-100-instagram-users-by-followers/. Accessed 10 Oct 2023

3. Allaymoun, M.H., Hamid, O.A.H.: Business intelligence model to analyze social network advertising. In: IEEE International Conference on Information Technology (ICIT), pp. 326–330 (2021)

4. Tools and Research Advances;DO Arroyo,2010

5. Bhadoria, R.S., Bhoj, N., Srivastav, M.K., Kumar, R., Raman, B.: A machine learning framework for security and privacy issues in building trust for social networking. Cluster Comput. 26(6), 3907–3930 (2022)

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