Brand Strategy Management of Agricultural Products Based on Information Age

Author:

Liu Chunming

Publisher

Springer International Publishing

Reference13 articles.

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3. Vahabzadeh, A., Vatanpour, H., Dinarvand, R.: Impact of corporate reputation on brand segmentation strategy: An empirical study from Iranian pharmaceutical companies. Iran. J. Pharm. Sci. 13(1), 87–104 (2017)

4. Puente-Díaz, R.: Using international sport events as part of a brand construction strategy: The case of the destination brand Mexico. Int. J. Sport. Mark. Spons. 19(2), 00–00 (2018)

5. Huertas-García, R., Lengler, J., Consolación-Segura, C.: Co-branding strategy in cause-related advertising: the fit between brand and cause. J. Prod. & Brand. Manag. 26(2), 135–150 (2017)

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