Digital Strategy Implementation in Marketing: New Performance and Risks

Author:

Gerasimenko Valentina

Publisher

Springer International Publishing

Reference20 articles.

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2. Berghaus, S., & Back, A. (2016). Stages in Digital Business Transformation: Results of an Empirical Maturity Study. MCIS 2016 Proceedings. 22. Available at: http://aisel.aisnet.org/mcis2016/22.

3. Condliffe, J. (2019). Some Workers Hate Robots. Retraining May Change That. The New York Times. Available at: https://www.nytimes.com/2019/07/19/technology/amazon-automation-labor.html.

4. Dudareva, D. (2018). Vnedrenie innovacij v ofise: kak preodolet “soprotivlenie sotrudnikov”. E-xecutive.ru. Available at: https://www.e-xecutive.ru/management/practices/1989419-vnedrenie-innovatsii-v-ofise-kak-preodolet-soprotivlenie-sotrudnikov.

5. Freddi, D. (2017). Digitalization and Employment in Manufacturing. Pace of the Digitalisation Process and Impact on Employment in Advanced Italian Manufacturing Companies. AI & Soc, 33(1), 393–403.

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