Publisher
Springer International Publishing
Reference42 articles.
1. Acar, A., Premasara, J., Glen, J.: An exploratory study about culture and marketing strategy. Asian J. Bus. Res. 1(1), 15 (2011)
2. Bain & Company: Share of luxury brands using WeChat official account in China as of 2018, by account function (2018)
3. Bain & Company: Report China’s Unstoppable 2020 Luxury Market (2020)
4. Bian, Q., Forsythe, S.: Purchase intention for luxury brands: a cross-cultural comparison. J. Bus. Res. 65(10), 143–151 (2012)
5. Buckley, P.J., Clegg, J., Tan, H.: Cultural awareness in knowledge transfer to China: the role of Guanxi and Mianzi. In: Burger, M.J., Karreman, B. (eds.) Foreign Direct Investment, China and the World Economy. Palgrave Macmillan, London (2010)