Interactivity in Social Media: A Comparison in the Movie Studios Sector

Author:

Fondevila-Gascón Joan-Francesc,Mir-Bernal Pedro,Perelló-Sobrepere Marc,Polo-López Marc

Publisher

Springer International Publishing

Reference25 articles.

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4. Currah, A.: Hollywood versus the Internet: the media and entertainment industries in a digital and networked economy. J. Econ. Geograph. 6, 439–468 (2006)

5. Deltell, L., García Fernández, E.C.: Film promotion in the digital universe. The end of the cinema exhibition in Spain. Hist. Comun. Soc. 18, 203–217 (2013)

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