Publisher
Springer Nature Switzerland
Reference16 articles.
1. Kozinets, R.V., Handelman, J.: Ensouling consumption: A netnographic exploration of the meaning of boycotting behavior, ACR North American Advances (1998)
2. Friedman, M.: Consumer boycotts in the united states, 1970–1980: contemporary events in historical perspective. J. Consum. Aff. 19(1), 96–117 (1985)
3. Abosag, I., Farah, M.F.: The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment. Eur. J. Mark. 48(11/12), 2262–2283 (2014)
4. Abdul-Talib, A.-N., Abd-Latif, S.-A., Abd-Razak, I.-S.: A study on the boycott motivations of Malaysian non-muslims. J. Islamic Marketing 7(3), 264–287 (2016)
5. Garrett, D.E.: The effectiveness of marketing policy boycotts: environmental opposition to marketing. J. Mark. 51(2), 46–57 (1987)