Improvement of the Marketing Management System of Tourism and Hospitality Industry Enterprises on the Basis of Innovations-Reference-Cited by-同舟云学术

Improvement of the Marketing Management System of Tourism and Hospitality Industry Enterprises on the Basis of Innovations

Published:2022-07-30 Issue: Volume: Page:881-895
ISSN:2367-3370
Container-title:Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success
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Author:

Sakovska Olena^ORCID,Kozhukhivska Raisa^ORCID,Kustrich Lilia^ORCID,Gomeniuk Maryna^ORCID,Podzihun Svitlana^ORCID

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-031-08093-7_58

Reference38 articles.

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3. Balmer, J.M.T., Thomson, I.: The shared management and ownership of corporate brands: The case of Hilton. J. General Manag. 34(4), 15–37 (2009)

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5. Barcet, A.: Innovation in Services: A New Paradigm and Innovation Model. The Handbook of Innovation and Services, Edward Elgar Publishing, England, p. 453 (2010)

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