The Structured Approach to Product Innovation Process: A Case Analysis of Cafe/Bars and Full-Service Restaurant Chains

Author:

Mifli Mazalan,Ayub Mat Salleh

Publisher

Springer International Publishing

Reference29 articles.

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3. Berthon, P., Hulbert, J.M., Pitt, L.: Innovation or customer orientation? an empirical investigation. Eur. J. Mark. 38(9/10), 1065–1090 (2004)

4. Booz, A.H.: Management of New Product, New York: Booz, Allen and Hamilton Inc. (1968)

5. Brotherton, B.: Case study research. In Brotherton, B. (eds.) The Handbook of Contemporary Hospitality Management Research, New York: John Wiley & Son, 115–141 (1999)

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