Data-Driven Student Recruitment Strategies in Private Higher Educational Institutions

Author:

Rai Kallychurn Dooshyant,Kasinathan Vinothini,Mustapha Aida

Publisher

Springer Nature Switzerland

Reference9 articles.

1. Teixeira, P.N., Silva, P.L., Biscaia, R., Sá, C.: Competition and diversification in higher education: Analysing impacts on access and equity in the case of Portugal. Eur. J. Educ. 57(2), 235–254 (2022)

2. Tapsir, S. H.: Harmonising public and private institutions. The New Straits Times, https://www.nst.com.my/opinion/columnists/2019/05/488452/harmonising-public-and-private-higher-education, last accessed 2024/01/25

3. Hockley, T., Nesfield, W., Ho, H.: Impact on the Higher Education Sector. PwC, https://www.pwc.com/sg/en/publications/a-resilient-tomorrow-covid-19-response-and-transformation/higher-education.html, last accessed 2024/01/25

4. Javaid, M., Haleem, A., Singh, R. P., Suman, R.: Significant applications of big data in Industry 4.0. Journal of Industrial Integration and Management, 6(04), 429–447 (2021)

5. Hossain, M., Dwivedi, Y.K., Rana, N.P.: Predictive Analytics for Enrolment Management: a Systematic Literature Review. Info. Systems Frontiers 22(6), 1517–1541 (2020)

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