Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications

Author:

Ayyub Rana Muhammad

Publisher

Springer International Publishing

Reference69 articles.

1. Abdul Latiff, Z., Mohamed, Z., Rezai, G., & Kamaruzzaman, N. (2013). The impact of food labeling on purchasing behavior among non-Muslim consumers in Klang Valley. Australian Journal of Basic and Applied Sciences, 7(1), 124–128.

2. Adekunle, B., Filson, G., & Sethuratnam, S. (2013). Immigration and Chinese food preferences in the Greater Toronto Area. International Journal of Consumer Studies, 37(6), 658–665. https://doi.org/10.1111/ijcs.12051

3. Ahmed, A. (2008). Marketing of halal meat in the United Kingdom: Supermarkets versus local shops. British Food Journal, 110(7), 655–670.

4. Alam, S. S., & Sayuti, N. M. (2011). Applying the Theory of Planned Behaviour (TPB) in Halal food purchasing. International Journal of Commerce and Management, 21(1), 8–20.

5. Ali, S. A. (2009). Halal: The most humane slaughter. The Halal Journal. Retrieved from http://www.halaljournal.com/article/3360/halal:-the-most-humane-slaughter

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