Location-Based Proximity Marketing: An Interactive Marketing Perspective-Reference-Cited by-同舟云学术

Location-Based Proximity Marketing: An Interactive Marketing Perspective

Published:2023 Issue: Volume: Page:753-782
ISSN:
Container-title:The Palgrave Handbook of Interactive Marketing
language:
Short-container-title:

Author:

Loussaief Aida,Cheng Edward Ying-Lun,Lin Marta Yuan-Chen,Cheng Julian Ming-Sung

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-031-14961-0_33

Reference98 articles.

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3. Allurwar, N., Nawale, B., & Patel, S. (2016). Beacon for proximity target marketing. International Journal of Engineering and Computer Science, 15(5), 16359–16364.

4. Almahdi, H., Shamsudeen, S., & Khalufi, K. (2018). A study on customers’ perception and marketing effectiveness of proximity marketing communications on NFC and SMS-CB enabled mobile phones in USA. Journal of Mass Communication and Journalism, 8(6), Article 1000395.

5. Ballina, F. J., Valdes, L., & Valle, E. D. (2019). The phygital experience in the smart tourism destination. International Journal of Tourism Cities, 5(3), 656–671.

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