Deep Learning Applications for Interactive Marketing in the Contemporary Digital Age
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Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-14961-0_31
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1. Editorial – What is an interactive marketing perspective and what are emerging research areas?;Journal of Research in Interactive Marketing;2024-03-07
2. ChatGPT and marketing: Analyzing public discourse in early Twitter posts;Journal of Marketing Analytics;2023-09-01
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