How COVID-19 Pandemic Brings out New Consumer Types: PanSumer Definition and Practice

Author:

Ünal Sevtap Özer,Nardalı Sinan,Erkan Ismail,Önemli M. Burak

Publisher

Springer International Publishing

Reference79 articles.

1. Abhishek, B. V., Gupta, P., Kaushik, M., Kishore, A., Kumar, R., Sharma, A., & Verma, S. (2020). India’s food system in the time of COVID-19. Economic and Political Weekly, 55(15), 12–14.

2. Aboelenien, A., Arsel, Z., & Cho, C. H. (2020). Passing the Buck versus sharing responsibility: The roles of government, firms, and consumers in marketplace risks during COVID-19. Journal of the Association for Consumer Research, 6(1).

3. Accenture.com. (2020). How COVID-19 will permanently change consumer behavior. Accessed May 15, 2020, from https://www.accenture.com/us-en/insights/consumer-goods-services/coronavirus-consumer-behavior-research

4. Adam, M., Bärnighausen, T., & McMahon, S. A. (2020). Design for extreme scalability: A wordless, globally scalable COVID-19 prevention animation for rapid public health communication. Journal of Global Health, 10(1).

5. Adil, M. H., & Hatekar, N. R. (2020). Demonetisation, banking and trust in ‘bricks’ or ‘clicks’. South Asia Research, 40(2), 181–198.

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