Visualized Benefit Segmentation Using Supervised Self-organizing Maps: Support Tools for Persona Design and Market Analysis-Reference-Cited by-同舟云学术

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Visualized Benefit Segmentation Using Supervised Self-organizing Maps: Support Tools for Persona Design and Market Analysis

Published:2020 Issue: Volume: Page:437-450
ISSN:0302-9743
Container-title:Intelligent Information and Database Systems
language:
Short-container-title:

Author:

Saitoh Fumiaki

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-42058-1_37

Reference16 articles.

1. Chattopadhyay, M., Dan, P.K., Majumbar, S., Chakraborty, P.S.: Application of neural network in market segmentation: a review on recent trends. Manag. Sci. Lett. 2(2), 425–438 (2012)

2. Haines, V., Mitchell, V.: A persona-based approach to domestic energy retrofit. Build. Res. Inf. 42(4), 462–476 (2014)

3. Hanafizadeh, P., Mirzazadeh, M.: Visualizing market segmentation using self-organizing maps and Fuzzy Delphi method: ADSL market of a telecommunication company. Expert Syst. Appl. 38, 198–205 (2011)

4. Hong, C.: Using the Taguchi method for effective market segmentation. Expert Syst. Appl. 39(5), 5451–5459 (2012)

5. Hung, C., Tsai, C.F.: Market segmentation based on hierarchical self-organizing map for markets of multimedia on demand. Expert Syst. Appl. 34, 780–787 (2008)

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