Analysis of Geometric Features of 3D Shapes on Perception of Product Appearance for Visual Brand Affiliation
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Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-030-74614-8_4
Reference28 articles.
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4. Ranscombe, C., Hicks, B., Mullineux, G.: A method for exploring similarities and visual references to brand in the appearance of mature mass-market products. Des. Stud. 33(5), 496–520 (2012)
5. Fischer, M.S., Holder, D., Maier, T.: Evaluating similarities in visual product appearance for brand affiliation. In: Fukuda, S. (eds.) Advances in Affective and Pleasurable Design. AHFE 2019. Advances in Intelligent Systems and Computing, vol. 952, pp. 3–12. Springer, Cham (2019)
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