Neuromarketing as an Indicator of Cognitive Consumer Behavior in Decision-Making Process of Tourism destination—An Overview

Author:

Halkiopoulos Constantinos,Antonopoulou Hera,Gkintoni Evgenia,Aroutzidis Anthimos

Publisher

Springer International Publishing

Reference52 articles.

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4. Barfield, W. (2015). Cyber-humans: Our future with machines. Springer International Publishing. ISBN: 978-3-319-25048-9. https://doi.org/10.1007/978-3-319-25050-2.

5. Bastiaansen, M., Straatman, S., Driessen, E., Mitas, O., Stekelenburg, J., & Wang, L. (2016). My destination in your brain: A novel neuromarketing approach for evaluating the effectiveness of destination marketing. Journal of Destination Marketing and Management. https://doi.org/10.1016/J.

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