Consumer Segmentation Matrix and Variables for the Explanation of Binary Purchasing Criteria: Prices vs. Product Differentiation-Reference-Cited by-同舟云学术

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Consumer Segmentation Matrix and Variables for the Explanation of Binary Purchasing Criteria: Prices vs. Product Differentiation

Published:2019 Issue: Volume: Page:1223-1233
ISSN:2198-7246
Container-title:Strategic Innovative Marketing and Tourism
language:
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Author:

Vargas Hernandez Jose G.,Orozco Quijano Elsa Patricia,Cárdenas-Dávila Cesar Francisco,Ceniceros-Angulo Julio Cesar

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-12453-3_140

Reference25 articles.

1. Ceniceros J (2009) Diferenciación de productos a través de regresión logística múltiple. (RLM). Caso: alimentos básicos. Tesis de Doctorado no publicada, Universidad de Occidente, Culiacán, Sinaloa, México

2. Bowerman OM (2009) Business statistics in practice. McGraw Hill International, Burr Ridge, IL

3. Stanton W, Etzel Y, Walker B (2007) Fundamentos de Marketing. McGraw Hill, México

4. Czinkota M, Kotabe M (2001) Administración de la Mercadotecnia. Thomson Learning, México

5. Vyncke P (2002) Lifestyle segmentation: from attitudes, interests and opinions, to values, aesthetic styles, life visions and media preferences. Eur J Commun 17:445–463

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