1. Sismeiro C, Bucklin RE (2004) Modeling purchase behavior at an E-commerce web site: a task completion approach. J Mark Res 41:306–323
2. Casillas J, Martínez López FJ (eds) (2010) Marketing intelligence systems. STUDFUZZ 258. Springer, Berlin, pp 1–8
3. AAAI.
http://www.aaai.org/Magazine/ailandscape.php
4. Redandyellow.
https://www.redandyellow.co.za/content/uploads/woocommerce_uploads/2017/10/emarketing_textbook_download.pdf
5. Carvalhosa P, Portela F, Santos MF, Abelha A, Machado J (2017) Pervasiveness in digital marketing – a global overview. In: Rocha Á, Correia A, Adeli H, Reis L, Costanzo S (eds) Recent advances in information systems and technologies. WorldCIST 2017. Advances in intelligent systems and computing, vol 571. Springer, Cham