The Relationship Between Market Penetration and Performance of Selected Small and Medium Enterprise-Reference-Cited by-同舟云学术

The Relationship Between Market Penetration and Performance of Selected Small and Medium Enterprise

Published:2024 Issue: Volume: Page:105-115
ISSN:2196-7075
Container-title:CSR, Sustainability, Ethics & Governance
language:en
Short-container-title:

Author:

Oluwaseun Oladotun Abimbola,Oladele Kehinde Joseph,David Imhonopi,Julius Oladotun Kolawole,Rebecca Alake Oluwakemi,Michael Ezebor Ogheneovie,Abolaji Adio Lateef,Izegbuwa Tongo Nancy

Publisher

Springer Nature Switzerland

Link

https://link.springer.com/content/pdf/10.1007/978-3-031-53877-3_9

Reference26 articles.

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2. Abolarinwa, S. I., Asogwa, C. I., & Ezenwakwelu, C. A. (2020). Economic effects of growth strategies on the performance of quoted manufacturing firms in Nigeria. International Journal of Business Performance Management, 21(3), 363–383.

3. Adeosun, O. T., & Shittu, A. I. (2021). Small–medium enterprise formation and Nigerian economic growth. Review of Economics and Political Science. https://doi.org/10.1108/REPS-07-2020-0089

4. Agrawal, K. (2023). What is the market penetration strategy? – 8 Proven tactics. Feedough. https://www.feedough.com/what-is-market-penetration-strategy-8-proven-tactics/.

5. Ali, B. J., Saleh, P. F., Akoi, S., Abdulrahman, A. A., Muhamed, A. S., Noori, H. N., & Anwar, G. (2021). Impact of service quality on customer satisfaction: A case study at online meeting platforms. International Journal of Engineering, Business and Management (IJEBM), 5(2), 65–78. https://doi.org/10.22161/ijebm.5.2.6